Nice to meet you.

My name is Samantha Adams Becker, and I’ve lived at the intersection of storytelling, education, and the digital revolution for 20 years.

I started in print journalism as the managing editor of a statewide magazine and helped build an online presence before realizing my passion was truly digital. So I got to work at a startup (now RR Donelly) with the biggest publishers in the world (including HarperCollins and Harlequin) and facilitated the digitization of books at the start of the ebook boom with Apple and Barnes & Noble, as well as working with newspapers like The New York Times and LA Times.

I joined the New Media Consortium in 2011 – a membership organization for universities, colleges, schools, and libraries. There, I ran and co-authored the longest-standing publication documenting technology uptake across learning sectors – The Horizon Report. When I began at the NMC, the series had a readership of ~100,000 globally. After helping to lead a revamp and massive expansion of the series through new reports, partnerships, and social media engagement, the series reached ~4 million readers.

But the most fulfilling part of that work was collaborating with our vibrant community of institutional leaders, educators, and others directly responsible for making decisions and creating learning experiences for students worldwide. I fell in love with this community of changemakers.

So after launching my creative and consultancy in 2017, six months after giving birth to my first of two daughters, I began working with an array of clients in the education space — from universities and community colleges to learning and digital equity-focused nonprofits. Here, I work with a team of creatives — writers, graphic designers, strategists, storytellers — to help organizations better articulate their voice and vision.

What People Are Saying

  • Karen Howard, Executive Director of IT Operations, UMass Amherst

    “

    From our first meeting with Sam, our team was energized and inspired by her creativity and passion for her work. Throughout our partnership with Sam, she has been deeply engaged to better understand our organization’s culture and needs, has provided sound strategic communications guidance, and has served as a true extension of our communications team. She and her team have proven they are up to any task and can reliably deliver.

    “

  • Lev Gonick, Chief Information Officer, Arizona State University

    “

    Sam leads a remarkable creative agency filled with talented writers, editors, social media, web, and strategic communications professionals. All of us who have engaged Sam embrace her unique creative genius, seemingly boundless energy, and ethical core. She is, without a doubt, one of the most important and thoughtful professionals partnering to advance learner stories and amplifying their successes.

    “

  • Angela Gunder, Chief Academic Officer, Online Learning Consortium

    “

    Efficiency is everything in a quickly evolving landscape. Samantha [SAB] operates with great speed and agility to deliver the highest quality results. SAB will help you push the creative envelope.

    ”

  • Maria Anguiano, Executive Vice President, ASU's Learning Enterprise

    “

    Samantha and SAB are a seamless and authentic extension of our marketing and communications team at ASU's Learning Enterprise. Since having them aboard, we've been able to greatly expand our storytelling capacity and capabilities -- better demonstrating the impact of our work. They always deliver, on time, with creativity and integrity. We are so grateful to have them on our side.

    “

  • Anne Keehn, CEO & Founder, Quantum Thinking

    “

    It’s very rare to find a creative agency with a deep expertise in education, technology -- and a passion for storytelling! I have had the unique pleasure of working with Sam on several occasions over the years and she always delivers beyond expectations.

    ”

  • Sean Dudley, Associate Vice President & Chief Research Information Officer, ASU

    “

    Working with Sam and SAB Creative & Consulting has been wonderful. They take the time to understand what we aim to accomplish and why it is important. Even when highly complex topics are involved they quickly get up to speed. From there it’s a true partnership as they work closely with us to provide meaningful support, great ideas, and beautiful designs.

    “

  • Michael Berman, former Chief Information Officer, California State University System

    “

    Sam is an outstanding communicator, an excellent writer, and a master of social media.

    ”

Specialties

  • Storytelling

  • Community engagement

  • Strategic communications

  • Event design and facilitation

  • Developing scalable programs that integrate a diversity of stakeholders and propagate 21st-century ideas

  • Stakeholder inclusion

  • Writing research reports, strategy docs, editorials, and case studies

  • Public speaking on education, research,& technology

  • Social media strategy and analysis

  • Research and analysis

  • Emerging technology

  • Relationship-building (from major publishing clients to world-class universities)

  • Content strategy, creation, and curation (emphasis on digital)

  • Teamwork, mentoring, and leadership

  • Media Relations

TL;DR — I obsess over your content so you don’t have to.

I’d love to get to know you and your business.